Consistent quality starts with a controlled process
Cedar River Farms® Natural Beef begins with pure-bred steers born in the U.S. and fed a 100% vegetarian diet. We never use any kind of growth promotant, which includes sub-therapeutic antibiotics, growth hormones, and Beta Agonists. Instead, we rely on genetics, extended days on feed, and a younger harvest age to produce consistently superior beef.
Our Cedar River Farms cattle are fed for more than 300 days and processed at our facility. This allows us to control the final steps in the process and minimize stress and anxiety on the cattle. We have also identified the precise point in the development of our cattle that yields the most flavorful and tender beef, which is why we harvest at 14-17 months.
This meticulous planning and proven process results in abundantly marbled beef that grades far above conventional beef. In fact, 15-20% of Cedar River Farms grades Prime, the highest grade rating by the USDA, whereas the national average for USDA Prime is less than 3%. Our distinguished program yields beef that is proven to be more tender, juicy, and flavorful based on high quality ratings.
When careful consideration is put into the genetics, handling practices, feeding, and harvesting of cattle, the result is exceptional beef. Using this exact formula creates a predictable eating experience that keeps customers coming back.
The consistency of our beef is evident when comparing the carcass weight variability of Cedar River Farms beef to conventional beef. While the industry demonstrates increased cattle weights and lower quality grades, we maintain a low average weight of 800 lbs and a tighter range of variability. Lighter and more consistent carcass weights result in smaller and more uniform portions, which are critical to both foodservice and retail customers.
How does Cedar River Farms compare to others? Well, we put it to the test with a trained sensory panel. The chart below shows the findings. Cedar River Farms steaks outperformed those from conventional beef cattle for all sensory attributes at 14 days of age, delivering improved consistency and a better eating experience. When compared to Certified Angus Beef®, Cedar River Farms steaks were comparable or superior in all sensory attributes.
*Evaluated on a 15-point scale with higher numbers indicating better performance; number variance is key
Howard, S. T., S. Luzardo, D. R. Woerner, J. D. Tatum, and K. E. Belk. 2013. Evaluation of the Cedar River Farms® Brand: A Comparison of Retail Yields and Sensory Attributes of Cuts from All-Natural Fed Holsteins and Conventional Beef-Type Cattle. Submitted to JBS USA, LLC. Center for Meat Safety and Quality, Colorado State University, Fort Collins, CO.
We continually work to improve our processes and fine tune the science that makes our beef remarkable. We’ve paved our own path and set our own standards. We’re not about taking short cuts or doing things the easy way. And because of this, we’ve raised the bar in beef and are proud to produce premium quality you can only get from Cedar River Farms.