Cedar River Farms comes from a purebred gene pool that guarantees consistent superiority in conformation, marbling, and grading. With more than 95% of our beef grading Prime or Choice on average, you’re guaranteed a positive reaction when customers discover the quality and tenderness of Cedar River Farms.
A Colorado State University study revealed Cedar River Farms steaks had no incidence of being rated as tough either by trained panelists or by slice shear force determination, whereas conventional beef measures tough 15-30% of the time.
Not only is our beef inherently more tender, it achieves this level of satisfaction in only 14 days. Conventional beef, even after a full 21 days of age, did not measure as well.*
*Howard, S. T., S. Luzardo, D. R. Woerner, J. D. Tatum, and K. E. Belk. 2013. Evaluation of the Cedar River Farms Brand: A Comparison of Retail Yields and Sensory Attributes of Cuts from All-Natural Fed Holsteins and Conventional Beef-Type Cattle. Submitted to JBS USA, LLC. Center for Meat Safety and Quality, Colorado State University, Fort Collins, CO.
The consistency of our beef is evident when comparing the carcass weight variability of Cedar River Farms Beef to conventional beef. While the industry demonstrates increased cattle weights and lower quality grades, we maintain a low average weight of 800 lbs and a tighter range of variability. Lighter and more consistent carcass weights result in smaller and more uniform portions, which are critical for foodservice and retail customers.
When it comes to an appealing meat case, we understand you want selection, richly marbled beef, predictable tray coverage, and marketing that draws customers in. Our consistent cuts and premium beef are sure to keep your customers coming back.
Cedar River Farms works with retailers to increase the demand for beef through training and merchandising programs. Point-of-sales materials such as case dividers, rail strips, shelf talkers, and brochures are available.
Contact us for more information on bringing Cedar River Farms Natural Beef to your store.